<aside> 💡 The presentation focuses on a product-driven go-to-market strategy.

The strategy begins with simplicity, targeting small businesses first.

A "hyper-local" approach meets unmet user needs with simple features.

The plan involves recruiting for a hyper-local proof of concept.

The product will evolve in sophistication from hyper-local to grid.

</aside>

https://docs.google.com/presentation/d/1LQ1zDefCCJJiE6-P87Tk5rsio4cpIvsPa87VeeHQGS0/edit?usp=sharing

• The presentation focuses on a product-driven go-to-market strategy.
• The strategy begins with simplicity, targeting small businesses first.
• A "hyper-local" approach meets unmet user needs with simple features.
• The plan involves recruiting for a hyper-local proof of concept.
• The product will evolve in sophistication from hyper-local to grid.

Personas

Our personas are a reflection of our GTM. Our approach is that we solve for the people first, then we can work towards solving issues for the grid. These personas are developed from talking to individuals in Germany and Switzerland on their needs and applications for using solar energy.

We have producers and buyers. Each of which has varying levels of energy use as well as sophistication of use.

https://docs.google.com/presentation/d/1DjCpV64r9voTsxva0QaWXZE7xPPtwRHBrjGjpjsN_qM/edit?usp=sharing